A bicycle company had never been established with so much experience from day one. The day Felt incorporated, it had more than 70 years combined experience developing, manufacturing and selling high-quality bicycles. “We don’t want to be the biggest bike company in the world, just the best,” is a maxim often uttered by Jim, Bill and Michael.
Over the last decade, Felt has grown into one of the world’s most respected cycling brands by staying true to its principles. In engineering, product development, sales, marketing and customer service, the same underlying values that sparked the start of the company drive every Felt employee, every day. However you measure success—product development, milestones or race wins—Felt has experienced it. The products speak for themselves. From Felt’s innovative manufacturing processes including InsideOut Internally Optimized Molding and Dynamic Monocoque Construction, to breakthrough product design such as the FAST suspension and the Bayonet 3 Steering System, Felt is constantly seeking to push the technology envelope. The world’s fastest UCI legal time trial bike, the DA, has dominated the international time trial and triathlon circuit. The Edict full-suspension mountain bike also had a spectacular entrance to competition, taking on the proving grounds of UCI Elite XC racing. The TK1, which was first raced at the 2008 Beijing Olympics, has been updated for 2012 and will compete at the Olympics in London this year.
Of course, competition is just part of the story. Felt’s iconic cruiser lineup continues to expand, and the Café series offers a modern, stylish solution for anyone wishing to make cycling part of a healthy, responsible lifestyle. The Verza City and the new Verza Path lines are two more examples of how Felt is changing the way people think about bikes.
With a multitude of exciting bikes for all types of riders and disciplines, 2012 promises to be a great year for Felt.